This Tactical Lab session will provide the insights you need to re-imagine Product Detail Pages (PDPs) for an increasingly AI-focused future. In a small, interactive setting, an industry expert will present frameworks and tactics for improving PDPs: making them more tailored and personalized for specific shoppers; more effective both for on-site shopping, in marketplaces, and via AI; and more. AI’s capabilities unlock vast opportunities to create more and better content than humans can. Participants in this session will learn: • Best practices for modern PDPs: what you need to keep up with the leaders • How to create more flexible PDPs, that can work for both human and bot shoppers • How ensure AI-generated PDPs are trustworthy, reliable, and effective