This session features leaders from four tech solutions innovating around marketing and advertising. They'll share their perspective on the opportunities and challenges brands face getting and keeping customer attention, and how AI is changing the game. You'll learn: • What's at the leading edge of AI-enabled personalization • How to deliver richer, more meaningful messages quicker and easier -- while not crossing the uncanny valley • How companies are creating holistic media plans and measuring success in an increasingly fragmented media landscape