This session will explore the power of nostalgia and how shared memories can lead to modern brand momentum, fostering a sense of community both online and in-store. Speakers will highlight creative ways to adapt successes from the past for customers of the present. Speakers will cover: • Sentiment testing and data gathering to validate ideas before launch • Tactics to reissue or reinterpret campaigns without diluting brand or margin • Incorporating modern technologies and social concerns to drive positive traffic