In this tactical lab, we’ll explore practical ways to integrate various video storytelling approaches (UGC, Live Shopping, etc.) into brand narratives and how video can motivate audiences from interest to action. Learn how brands are using video to form real-time connections and build community. Takeaways will include:
• Ways to define a clear purpose for brand videos, UGC and live streaming, and picking the right success metrics to track
• Leveraging creative frameworks, technologies, and templates to keep video creation easy and content on-brand
• Assessing the impact of live video on authentic discovery and engagement