Agentic and generative AI solutions are transforming marketing, creating uncertainty about what the future looks like for getting and keeping customer attention. Some people respond negatively to anything that smacks of “slop,” while others don’t seem to care. This session offers a debate featuring leading thinkers on how AI will transform marketing. Topics debated will include: • Shopper receptiveness to AI-generated brand ambassadors and influencers • Whether there’s a line between AI tools that empower human creativity versus replace it • When marketing will start targeting messages to bots/agents instead of humans