In this session, we hear from industry leaders who are using AI to elevate their physical stores and personalize in-person shopping. Find out how brands are testing and scaling AI in ways that feel natural for customers and sustainable for employees. Speakers will discuss: • Enhancing in-store service with AI smart fitting rooms and associate co-pilot programs • UX personalization with in-store search, comparison, and real-time recommendations • How to chart initiatives from pilot to chainwide rollout