This tactical session will zero in on the parts of digital commerce funnel and tech stack where AI is having the biggest impact, from improving product discovery to boosting conversion to automating merchandising. Attendees will learn how to build a clear roadmap for launching tests, setting prioriites, and making smart long-term choices. Learnings will include: • Identifying ecommerce AI use cases that deliver measurable ROI across search, PDPs, personalization, and merchandising • How to evaluate and collaborate with AI vendors that can support scalable digital commerce transformation • Tactics for breaking down silos and aligning product and engineering teams alongside strategic executives to deploy AI successfully