The most successful established brands are rewriting their playbooks to stay relevant with younger consumers, transforming legacy equities without losing what made them household names. Hear how these companies are navigating shifting tastes and new cultural expectations. Leaders will speak to: • Modernizing brand image with refreshed storytelling, positioning, and design elements including logo • Authentic engagement with younger generations through culturally timely marketing • Strategies for updating products to reflect evolving expectations around quality and transparency