Track Keynote: Building a Next-Generation Shopping Experience
The Marketing & Media Stage

Track Keynote: Building a Next-Generation Shopping Experience

Tuesday, Mar 24, 2026
9:30 AM - 9:50 AM | America/Los_Angeles
The Marketing & Media Stage
English
About
Shoptalk opens the Marketing & Media Stage with two visionary leaders who will share their outlook on evolving the shopping experience during the largest transformation of retail since the dawn of ecommerce. They’ll literally set the stage for the next three days of sessions, with insights into:
• How AI is changing ecommerce and marketing
• What agentic shopping will look like for consumers

Speakers

Marion Bouchut

Global External RelationsSephora

Mahak Sharma

Product Partnerships, Search & CommerceOpenAI

Moderators

Hilary Milnes

executive editorVogue Business