Debate: AI Agents Will / Will Not Transform Retail
The AI Stage

Debate: AI Agents Will / Will Not Transform Retail

Tuesday, Mar 24, 2026
12:00 PM - 12:40 PM | America/Los_Angeles
The AI Stage
English
About
AI- assisted and influenced shopping is growing fast, but it remains unclear just how much shoppers will embrace agentic commerce, letting bots actually make purchase decisions and complete transactions on their behalf. This session will feature teams of two arguing for and against an agentic shopping future. Speakers will debate: • What is the definition of agentic shopping? • What will motivate (or dissuade) shoppers as bots grow better and more helpful? • Which retail categories are most ripe for agentic disruption?

Speakers

Ekta Chopra

Chief Digital Officere.l.f. Beauty

Andrew Lipsman

Independent Analyst & ConsultantMedia, Ads + Commerce

Sarah Marzano

Principal Analyst, Retail, Ecommerce & Retail MediaEMARKETER

Scot Wingo

CEOReFiBuy

Moderators

Ben Miller

VP, Original Content & StrategyShoptalk