This session will discuss how retailers translate raw customer data into actionable merchandising and marketing strategies. In a 20-minute fireside chat, our leader will share: 
• Leveraging data across physical stores, ecommerce, and mobile apps for a unified merchandising and marketing approach
• Utilizing live data (social media trends, local events, etc.) to adjust assortments and promotions quickly
• Insights on breaking down data silos and improving enterprise-wide data quality